National Gourmet Magazine
For my Foundations of Visual Communication Design class, our final project was to design a multi-page information/promotion brooklet. We had to describe a company and product to an audience interested in purchasing. The solution should be informational and motivational. Unlike a traditional brochure that is a folded single page this product is designed to be bound into a booklet and distributed electronically.
We had to chose between three brands for this project and I chose National Gourmet.
Objective
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Develop a thematic approach to the design that best suits the company, product, market, and audience.
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Find ways to enhance the content and product specs that will assist the audience in understanding the information.
Requirements
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Redesigned Logo for Company
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Full color CMYK
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Format no smaller that 8” x 8” for a single page. (8"x16" across the fold spread"
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Minimum Four total spreads- Cover (1 spread), 4 interior pages (2 spreads).
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Minimum required text and images
Logotype Redseign
Design Brief
For this first part of the project I set up a single spread in InDesign, established margins and columns, and worked with graphic and text frames to establish concept themes for the final project.
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The ask...
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Two new variations of logo type for the company.
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One product image and single paragraph of copy about the product from the resources.
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Color Swatches.
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Typography.
Text Options
Color Concepts
Final Product Mockup
My task was to develop a thematic approach to the design that best suits the company, product, market, and audience. I needed to enhance the content and product specs that will assist the audience in understanding the information.
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The mockup to the right shows the front and back of the magazine that I made. And the mockups below display the inside pages.
